You don’t need everyone to love your brand. You need the right people to love it – the ones who feel a connection, buy into your world, and keep on coming back. As an independent brand consultant, my services blend strategy and storytelling to attract your ideal audience, building long-term growth and community. So whether you’re launching something new, growing fast, or ready to elevate your content – let’s shape a story people want to be part of.
Adidas – Created brand guidelines for the running category, including positioning, visual identity, and tone of voice – aligning 30+ internal teams and creative agencies with a unified approach.

John Lewis – Supported key launches, collaborations, and brand campaigns with SEO-driven editorial content, increasing organic traffic to editorial pages by 332% YoY.
Rise & Fall – Created seasonal messaging banks for a fast-growing luxury start-up, helping marketing teams produce daily content with speed, consistency, and elevated storytelling.

Expedia Group – Developed personalised loyalty emails targeted to key traveller groups for Expedia and Hotels.com, driving retention and repeat bookings, contributing to 5% YoY growth across a 51M member base.
Lumene – Defined brand positioning and voice guidelines for Nordic skincare brand Lumene, alongside 360 campaigns that delivered significant sales uplift and ad recall among 25–34-year-olds.
Working for KO Collective agency

Wild Nutrition – Helped the supplement brand connect with a wider demographic through its first OOH campaign and community activation, shaping strategy and copywriting.
Working for KO Collective agency