Brand love doesn’t happen by luck. It takes strategy, consistency, and a deep understanding of your audience.

I’m Holly – a writer, editor, and brand consultant with over 12 years experience. I’ve led copy and content strategy at names like Farfetch, adidas, and John Lewis; worked agency-side to create 360° campaigns; written long-form for ELLE and The Independent; and partnered with founders and start-ups to shape new brands from scratch.

With a Master’s in journalism and training across e-commerce, social and AI, my approach combines editorial instinct with strategic thinking – always grounded in human storytelling. My work has been featured by ASOS, Nike, The Modern House and Liberty, and I’ve spoken on panels for Women Who, Bumble and the Fashion Retail Academy.

Next availability: April 2026

My Approach

Think less of this:

  • Churning out content before setting the strategy
  • Storytelling that tries to be everything to everyone
  • 50-page guidelines that never get used
  • Overcomplicated briefs that miss the bigger picture
  • A brand voice that only shows up in big campaigns
  • Chasing vanity metrics that don’t build longterm trust

And more of what works:

  • Storytelling that makes your customer feel seen
  • Clear, consistent messaging across every channel
  • Simple tools that make crafting content easy
  • In-person research to uncover what matters
  • Knowing where AI helps and where it hinders
  • Building a community people are proud to be part of

 

holly@studioswayne.com